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New Oz Tourism Marketing Campaign

Travel Forums Australia / New Zealand & The Pacific New Oz Tourism Marketing Campaign

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1. Posted by majito (Respected Member 442 posts) 10y

majito has indicated that this thread is about Australia

Tourism Australia have just launched a new marketing campaign. The TV ad finishes with "so where the bloody hell are you?" If you're outside Oz and you've seen it please tell me what you think.

2. Posted by maba (Inactive 227 posts) 10y

Well, I havn't seen the add, just heard it on the radio & some discussions for and against. There would be some loss of meaning when translated. I woudl eb interested in heaing comments from the target audience.
But, my first impression is... it's a bloody bewty! - it's cheeky & I like it.

3. Posted by monimoon (Budding Member 35 posts) 10y

Well.... im from the uk and have been in oz for a week. I saw it y'day.... and i thought it was great! Made me laugh.. why does everything have to be so serious all the time!

4. Posted by majito (Respected Member 442 posts) 10y

True, holidays are supposed to be about having fun and relaxing and it is quite a fun campaign.

5. Posted by hector (Budding Member 4 posts) 10y

can i view it via the web?? or is there an official website for the company? ~:0

6. Posted by GregW (Travel Guru 2635 posts) 10y

I haven't seen it played as an actual commercial, but it certainly is generating a lot of interest in North America as a news item.

I like the ad. All the things that would make me want to go to Australia are covered - amazing beaches and ocean, beautiful and vast inland, cold beer and chicks in bikinis.

I understand that some Australians are a little upset at the ad, as they feel that it protrays sterotypical images of Australia. As a Canadian, I can understand that. The typical Canadian tourism ads full of moose, nature, mountains, mounted police and maple syrup don't protray much of my existance in Toronto. However, it appeals to a tourist, which is the point of the ad. to see the ad.


7. Posted by maba (Inactive 227 posts) 10y

Thanks GregW, I just had a look at the link you provided.
I like the ad, it's friendly & inviting. It also shows some highlights you can experience in Oz.... darn!!... now you've made me want to get out there again.
The outback and the red sands are calling - for me those places in partcular are magnificent.

What the Bloody Hell am I doing here?

8. Posted by majito (Respected Member 442 posts) 10y

A few people are unhappy about it, but bloody hell, they should take a bloody good look at themselves and perhaps the landscape; they'll find something they bloody well like and stop bloody complaining.

9. Posted by waitawa (Budding Member 18 posts) 10y

It is being shown about every half hour in the evenings on channel one in nz, I like it! Getting a little bit tired of it though.

10. Posted by james (Travel Guru 4136 posts) 10y

I'd spend 24 hours in a plane to get out of Australia, but not 24 hours to get into the place.