Skip Navigation

BBC buys Lonely Planet

Travel Forums General Talk BBC buys Lonely Planet

Page
  • 1
  • 2

Last Post

1. Posted by Sam I Am (Admin 5588 posts) 9y

See here

Wow, I really had no idea that something like this was in the pipelines. Congrats to the BBC for picking up a great business AND a great website along with it (no, we're not part of LP, I was referring to their own website :) )...

2. Posted by Jase007 (Travel Guru 8870 posts) 9y

Damn Sam your quick off the mark.

Not sure what the BBC is going to do with it though, maybe a Little Britain guide will be on it's way now

3. Posted by samsara_ (Travel Guru 5353 posts) 9y

I hope this doesn't mean that the Lonely Planet is going to lose something and become all Beeb-ified.

Still, great news for the couple that started it up all those years ago. :)

4. Posted by Utrecht (Moderator 5596 posts) 9y

Quoting samsara2

I hope this doesn't mean that the Lonely Planet is going to lose something and become all Beeb-ified.

Still, great news for the couple that started it up all those years ago. :)

Well, depends on how you look upon it: probably they have lost every single hippy hair and are now only interested in money money money

5. Posted by Sam I Am (Admin 5588 posts) 9y

Quoting Utrecht

Quoting samsara2

I hope this doesn't mean that the Lonely Planet is going to lose something and become all Beeb-ified.

Still, great news for the couple that started it up all those years ago. :)

Well, depends on how you look upon it: probably they have lost every single hippy hair and are now only interested in money money money

Word from the BOOT (Business of online travel) is that the founders Tony and Maureen Wheeler will retain 25%. I kind of like the way the BBC operates, and with that kind of share still controlled by 'the hippies', it bodes well for the brand.

LP does need to figure out a thing or two about what it's trying to do online, and the BBC could be a good help there. Just last year I was talking with a marketing manager from LP and he was saying they had just learned a few things about marketing online which were common knowledge for web businesses 5 years ago. They need to get ahead of the curve rather than play catchup, but they do have some great developers and a great website so with the right focus it should certainly be possible!!

6. Posted by Mel. (Travel Guru 4567 posts) 9y

Quoting Sam I Am

See here

Wow, I really had no idea that something like this was in the pipelines. Congrats to the BBC for picking up a great business AND a great website along with it (no, we're not part of LP, I was referring to their own website :) )...

Oh, I thought somebody was saying that, as a joke, on the LP website this morning, becasue of all the news about Burma that people are posting there. Using LP to broadcast information, I mean.
So, they really are buying it then. :)

[ Edit: Edited on Oct 1, 2007, at 8:48 AM by Mel. ]

7. Posted by kombizz (Full Member 1416 posts) 9y

wish Lonely Planet was an independent company far from hidden political agenda of BBC !

8. Posted by Peter (Admin 5807 posts) 9y

The deal is reportedly worth $200 million.

During negotiations, they were at pains to ensure the guidebooks remained advertising free, which probably ruled out a few other players.

BBC seems a great fit for LP.

9. Posted by majito (Respected Member 442 posts) 9y

The hidden political agenda of the BBC and Lonely Planet as a vehicle for such? BBC is a huge organisation; of course they have an agenda. But I can't quite connect LP to that unless they start trying to topple dictatorships with sneaky bits of propoganda hidden amongst the pages...

10. Posted by Sam I Am (Admin 5588 posts) 9y

Quoting Peter

The deal is reportedly worth $200 million.

During negotiations, they were at pains to ensure the guidebooks remained advertising free, which probably ruled out a few other players.

BBC seems a great fit for LP.

Nice writeup. It's interesting how they're bent on keeping the guidebooks free, yet have ads all over the place on their site these days. I'm not saying it's wrong to do the advertising, but it seems like a company trying to find out how to work the online angle and giving up a few apparent core values at the same time. That's got to sting. I reckon it's a pretty good deal for both parties. Hopefully they'll open up more of their content online while they are at it....