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South Australia's New Cheeky Australian Tourism Campaign

Travel Forums Australia / New Zealand & The Pacific South Australia's New Cheeky Australian Tourism Campaign

1. Posted by SOMV (Budding Member 57 posts) 8y

Have people seen this?

http://www.timesonline.co.uk/tol/news/uk/article3294475.ece

It's about South Australia's cheeky ad campaign aimed at attracting UK residents to South Australia. They use tags like:
"Sod London House Prices, Hello Adelaide" and "Screw Working in Staines. Hello Adelaide".

It's gathered a bit of controversy already, and the ad campaign only began today!

Good, bad or ugly?

And what do people really think of South Australia?

2. Posted by Erik85 (Respected Member 274 posts) 8y

lol seems pretty funny and kinda bad.

I dunno...I don't think it gives a great impression if they just diss other places to advertise their own - they should focus on what SA has, rather than what other places don't have!

As for house prices Australia is going through a bit of a crisis atm as house prices are going through the roof combined with many interest rate rises - so I'm not sure if that claim is very well supported! It's probably still cheap compared to London, but not all that cheap!

I'm from Melbourne myself, haven't been to SA. Many young people here like to tease Adelaide for having nothing exciting and a lot of old people - not sure how well substantiated this is as I haven't been!
But hey we like to give Sydneysiders crap too

3. Posted by SOMV (Budding Member 57 posts) 8y

I am from Sydney, but I wasn't born there and I've lived in London for quite a while now, so I don't really feel like a Sydney girl, but goodness, the amount of bad things I hear about Sydneyers from the Melbournians and Queenslanders!

The ad campaign is similar to the one Australian tourism ran a couple of years ago - Where the bloody hell..... - which got them into a bit of trouble too. I don't mind Adelaide's approach, but I think "screw" is a bit too much. (Maybe I am just getting old).

It will be interesting to see if it works for them. They are really needing skilled workers. They are lovely to thier migrants though! They are incredibly welcoming, Which is more than I can say about NSW (or Victoria)!