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Malaysia Airlines' Hot Meal Box

Travel Forums Asia Malaysia Airlines' Hot Meal Box

1. Posted by yehlaijohn (Budding Member 4 posts) 6y

Just came across this, i think it would be a good news to share with travellers..

PETALING JAYA, Aug 4 (Bernama) -- Hot meal boxes, currently offered on selected Malaysia Airlines (MAS) flights, are likely bring in RM50 million additional revenue annually, managing director and chief executive officer Datuk Seri Idris Jala said today.
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Hot meal boxes are currently offered on selected flights from Kuala Lumpur to Penang, Kuching, Miri and Kota Kinabalu.

The boxes are also available on Asean flights between Kuala Lumpur and Bangkok, Yangon, Ho Chi Minh City, Phnom Penh, Jogjakarta, Phuket, Bandar Seri Begawan, Denpasar, Hanoi, Jakarta, Manila, Siem Reap, Surabaya and Singapore.

At a media briefing here today, Idris said the national carrier was introducing the meal boxes in response to customer preferences while optimising aircraft utilisation in line with MAS' business transformation plan.

"Many full-service carriers in the region like Thai Airways and Garuda as well as European carriers such as Lufthansa and KLM are already offering meal boxes, especially in their short to medium haul flights. Consequently, we decided to test this out," he said.

"This hybrid approach will see the return of all-time favourites such as nasi lemak and nasi goreng kampung as well as the introduction of new varieties. In addition, we have more menu options available and customers can now choose between an Asian or Western meal," he added.

A total of 37 menus are on offer over an eight-week cycle rotation to ensure that frequently travellers will be able to enjoy a variety of meals.

New offerings include nasi impit with lontong, black pepper chicken balls with spaghetti and waffles with fruit fillings.

A permanent feature of the menu is the option of Western meals. Passengers will continue to enjoy unlimited in-flight beverages such as coffee, tea and fruit juices.

New children and special meals, including vegetarian, are also progressively being developed and will be introduced by the end of this quarter.

"We are currently conducting a one month in-flight survey until Aug 15 and we will use the findings to continuously refine our meal offerings," Idris said. -- BERNAMA

Wish I could try it out in my next trip to Jakarta

2. Posted by yehlaijohn (Budding Member 4 posts) 6y

I think this news article I posted was not correct.. you know what, when I click back the link for this news article, what's shown up was another news article with similar content but different title.. I think the media had modified the news article.. so I think post the latest version of the news here to not misleading you guys.. p/s: I bold the part that had been modified.

MAS Expects RM50 Mln In Potential Revenue From Improvement In Aircraft Turnaround Time

PETALING JAYA, Aug 5 (Bernama) -- Efforts to improve aircraft turnaround time, including through the introduction of meal boxes, could bring in RM50 million in additional revenue annually for Malaysia Airlines, managing director and chief executive officer Datuk Seri Idris Jala said Monday.

"When we introduced the light meal boxes last year, our primary objective was to increase in-flight service efficiency with the aim of aircraft turnaround time.

"By improving each aircraft's turnaround time by five minutes, we are able to increase our aircraft utilisation which is equivalent to one B737-400 aircraft.

"This translates to potential additional revenue of RM50 million per year," he told a media briefing on the introduction of hot meal boxes on MAS flights.

Idris said the national carrier was introducing the hot meal boxes in response to customer preferences while optimising aircraft utilisation in line with MAS' business transformation plan.

"Many full-service carriers in the region like Thai Airways and Garuda as well as European carriers such as Lufthansa and KLM are already offering meal boxes, especially in their short to medium haul flights. Consequently, we decided to test this out," he said.

Pointing to MAS's survey in April, Idris said 60 percent of its passengers are satisfied with the light meal boxes, 16 percent neutral and 24 percent dissatisfied.

Out of the 24 percent who are dissatisfied, 56 percent indicated a preference for hot meals.

"Effectively 76 percent out of more than 2,200 passengers surveyed like tje box as they can take it away. As a result, we combined these two preferences and developed the hot meal boxes."

"This hybrid approach will see the return of all-time favourites such as nasi lemak and nasi goreng kampung as well as the introduction of new varieties. In addition, we have more menu options available and customers can now choose between an Asian or Western meal," he added.

Hot meal boxes are currently offered on selected flights from Kuala Lumpur to Penang, Kuching, Miri and Kota Kinabalu.

The boxes are also available on Asean flights between Kuala Lumpur and Bangkok, Yangon, Ho Chi Minh City, Phnom Penh, Jogjakarta, Phuket, Bandar Seri Begawan, Denpasar, Hanoi, Jakarta, Manila, Siem Reap, Surabaya and Singapore.

A total of 37 menus are on offer over an eight-week cycle rotation to ensure that frequently travellers will be able to enjoy a variety of meals.

New offerings include nasi impit with lontong, black pepper chicken balls with spaghetti and waffles with fruit fillings.

A permanent feature of the menu is the option of Western meals. Passengers will continue to enjoy unlimited in-flight beverages such as coffee, tea and fruit juices.

New children and special meals, including vegetarian, are also progressively being developed and will be introduced by the end of this quarter.

"We are currently conducting a one month in-flight survey until Aug 15 and we will use the findings to continuously refine our meal offerings," Idris said.

-- BERNAMA