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Tourism ads - how not to to do it

Travel Forums Off Topic Tourism ads - how not to to do it

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11. Posted by BedouinLeo (Inactive 698 posts) 7y

I hate clothing products that cost ten times more than anything else, just becuase they have a trendy name splattered all over them. What a nice way to generate revenue in free advertising.

12. Posted by magykal1 (Travel Guru 2026 posts) 7y

If that really is an ad by the Danish tourist board it's just awful.

Some tourism ads are just duff though. There was one for the UAE (or was it the airline?) recently that was just spectacularly cheap looking.

13. Posted by BedouinLeo (Inactive 698 posts) 7y

Everyone seen the ad for Emirates on UK TV before the weather forecast on the commercial channels.. Just awful.

14. Posted by bluewaav (Inactive 627 posts) 7y

So what are they saying about Danes then? Danes are just gonna have a one night stand with you and they also happen to be kind enough to want to look for you after you knock them up and keep the kid because baby deserves a father anyway? If I were Danish I would be outraged. May I'd write a strongly worded letter to such smuts who dare to degrade me with such an ad campaign!

Quoting tway

Quoting eroltoksoy

Unfortunetly ''sex sells'' and it is not our( advertising copywriters) fault.

I've never worked on travel ads, but I hear you--sometimes a client wants something à la "the first time I did it was on the bus" (which could mean anything from trying a new burger to texting a friend). All you can do is sigh!

You may sigh (in what emotion, I do not know), but I'm a little creeped out by advertisements like that. And for what it's worth, it doesn't make me want to buy a burger or a cell phone plan, either. Crazy the things that go through marketers minds. And this Danish tourism campaign certainly takes the cake. Disgusting.

15. Posted by indyainfo (Budding Member 2 posts) 7y

Tourism adds are important from the marketing point of view.but not to do it means ,i think not showing the things which spoils the advertisement.but at the same time if ur add is attractive then you can get maximum profit and the general people attracts towards you.

16. Posted by eroltoksoy (Full Member 173 posts) 6y

Quoting zaksame

Quoting tway

Quoting eroltoksoy

Unfortunetly ''sex sells'' and it is not our( advertising copywriters) fault.

I've never worked on travel ads, but I hear you--sometimes a client wants something à la "the first time I did it was on the bus" (which could mean anything from trying a new burger to texting a friend). All you can do is sigh!

Don't you just hate clients who use a copywriter just to facilite their own 'copywriting longings'!

I've never been to Denmark and dont know much about the place. Unless they dont have anything else to offer the idea of launching a whole campaign on sex is ridicoulus. but as I said before sex always sells, people talk about it. just like we do at the moment.

17. Posted by t_maia (Travel Guru 3289 posts) 6y

I have another ad that is just plain ridiculous:

http://www.hotel-magdeburg.de/images/magdeburg.jpg

To explain:

One of the things Magdeburg is famous for is an experiement about air pressure: The scientiest Otto von Guericke created a vacuum in a ball and tried to pull it apart with 16 horses, 8 per side. Note: tried to pull it apart - it didn't work, because the outside air pressure proved to be too strong. The two halves of the iron ball only fell apart once Otto von Guericke opened the valve.

Nothing funny about putting that experienment on a city logo, but combining it with a slogan that says "the city with efficacy" it makes you wonder what the marketing experts where smoking when they thought about that slogan.

18. Posted by bluewaav (Inactive 627 posts) 6y

Quoting bluewaav

Quoting tway

Quoting eroltoksoy

Unfortunetly ''sex sells'' and it is not our( advertising copywriters) fault.

I've never worked on travel ads, but I hear you--sometimes a client wants something à la "the first time I did it was on the bus" (which could mean anything from trying a new burger to texting a friend). All you can do is sigh!

You may sigh (in what emotion, I do not know), but I'm a little creeped out by advertisements like that. And for what it's worth, it doesn't make me want to buy a burger or a cell phone plan, either. Crazy the things that go through marketers minds. And this Danish tourism campaign certainly takes the cake. Disgusting.

To clarify, the thing that disgusts me is not so much that sex, itself, sells. You must read between the lines with these kinds of things . . . What are they actually saying about society these days? That we like sex? Well, we wouldn't be human if we didn't. And there really is nothing wrong with that .... The thing, though, that they are really selling is promiscuity. The sneaky little buggers are implying that this, that promiscuity, is normal, that this is acceptable, that this is even good. That is what disgusts me.

Furthermore, this advertising not only promotes promiscuity, but it degrades. It degrades women. It degrades Danes. It is, quite simply, insulting.

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